Loewe is a Spanish luxury fashion house renowned for its craftsmanship in leather goods, clothing, perfumes, and other high-end accessories. This project focuses on defining Loewe’s brand identity through art direction, brand positioning, and visual storytelling. The goal was to emphasize the house’s legacy of artisanal excellence and modern innovation while capturing the essence of its rich Spanish heritage. The design approach incorporates a refined typographic hierarchy, sophisticated materiality, and conceptual compositions that reflect Loewe’s fusion of tradition and contemporary elegance.