Reed’s Ginger Beer has long been known as a cocktail mixer, but its bold, authentic flavor deserves a spotlight of its own. This rebrand shifts Reed’s from the bar cart to the main stage, appealing to non-alcoholic drinkers looking for a flavorful, standalone experience. Inspired by the three intensity levels of ginger, the new identity introduces dynamic product names—Gentle Zing, Bold Kick, and Fiery Bite—paired with a fresh, modern aesthetic. A vibrant color palette and natural elements bring the heat, while the tagline says it all: “Chill it. Share it. Vibe with it—this spice brings the heat.”