St. John’s College, the third-oldest university in the U.S., is defined by its Great Books curriculum and contrarian spirit. In an evolving higher education landscape, it must stand out from career-focused institutions and adapt for future enrollment challenges. This rebrand embraces the college’s unconventional identity through its unofficial mascot, the platypus—a symbol of contradiction. A bold yet refined visual system reinforces St. John’s as a place where curiosity thrives, classical learning meets modern relevance, and students develop the adaptability and critical thinking needed for today’s world.